(714) 599-3829
(714) 599-3829

Insights from Todd Cooley

Standing Out in a Crowd: Differentiating Your Business from Competitors

Among the greatest marketing challenges for small businesses (all businesses, really) is finding ways to truly differentiate themselves from competitors. Being different is not enough: the factors that distinguish your company, products and services from others must also be relevant, and ideally compelling, to your audience. Offering high quality products or services at competitive prices...
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Taking control of your brand identity

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to...
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