(714) 599-3829
(714) 599-3829

Insights from Todd Cooley

Will those searching online be able to find you?

Aside from using the major search engines, your potential customers are also using Facebook, LinkedIn, Twitter, YouTube, and other social networks to find the products or services that you offer.  They search in the blogging community and in local business directories. They also land on press release sites and other web pages.
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Online Marketing Tips for Your Dental Business

In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their...
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Put some teeth into your marketing

As a dentist, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on:
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Establishing an optimal marketing budget

Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions.
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The OC Register’s publisher has bold plan to revive print journalism. But will it work?

The rise of the Internet has led to a seemingly inexorable decline in once mighty newspapers, characterized by decreasing readership and slumping advertising sales (including notably painful losses in classified advertising). Papers across the country have responded by slashing editorial staffs, reducing coverage, limiting delivery days, migrating online – and in a sad number of...
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