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Insights from Todd Cooley

Action without Remorse

I had occasion to consider the issue of risk management this past weekend. I don’t mean the management discipline practiced by insurance companies, consulting firms, investment companies and others. (I’ve worked with risk advisory professionals who can assess and measure risk with mathematical precision. No such expertise here.) No, I’m referring to the risks that business...
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Public relations and the centrality of trust

Public relations practitioners are continually frustrated by common misperceptions of their craft. Among the most common (and venerable) areas of confusion, even among otherwise sophisticated business people, is the equation of “public relations” with “publicity” – i.e., the effort to generate visibility in the news media.  Publicity (or “media relations,” as it is referred to...
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