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Public Relations

Online Mobs and the Danger of Digital Bullies

Bloomberg View’s Megan McArdle, one of our most insightful social observers, has published an interesting piece on the frightening impact of  “online mobs” and the dangers of digital bullying. Her article discusses online shaming and contrasts it with more ancient forms of social intimidation. In the early days of Twitter, I used to say that...
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The OC Register’s publisher has bold plan to revive print journalism. But will it work?

The rise of the Internet has led to a seemingly inexorable decline in once mighty newspapers, characterized by decreasing readership and slumping advertising sales (including notably painful losses in classified advertising). Papers across the country have responded by slashing editorial staffs, reducing coverage, limiting delivery days, migrating online – and in a sad number of...
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PR pros know how to promote a brand. They should also learn how to protect it.

  Most of the marketing or public relations professionals I know have a reasonably firm grasp of branding. They know how to develop a brand identity and promote it through a variety of communications channels, from advertising and traditional media relations to social media. Further, they understand the importance of presenting a brand – and...
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10 Tips for Corporate Gift Giving

It’s the holiday season, and for many of us that means considering gifts for employees, clients, referral sources, colleagues and others. The issue is not as simple as one might think.  In a world of political correctness and strict human resources policies, it’s important to think carefully before running off to the mall to pick...
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PR Pros Should Broaden their Purview to Include Online Brand Protection

Public relations professionals are intimately familiar with the myriad ways the Internet has revolutionized marketing, branding and communications. Few, however, appear to understand how the Internet’s vast size and anonymous nature can create serious challenges for brands. According to David Duckwitz, president and chief executive of online brand protection firm CitizenHawk, online brand and trademark...
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