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Reputation Management

PR pros know how to promote a brand. They should also learn how to protect it.

  Most of the marketing or public relations professionals I know have a reasonably firm grasp of branding. They know how to develop a brand identity and promote it through a variety of communications channels, from advertising and traditional media relations to social media. Further, they understand the importance of presenting a brand – and...
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PR Pros Should Broaden their Purview to Include Online Brand Protection

Public relations professionals are intimately familiar with the myriad ways the Internet has revolutionized marketing, branding and communications. Few, however, appear to understand how the Internet’s vast size and anonymous nature can create serious challenges for brands. According to David Duckwitz, president and chief executive of online brand protection firm CitizenHawk, online brand and trademark...
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