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Trust

Online Mobs and the Danger of Digital Bullies

Bloomberg View’s Megan McArdle, one of our most insightful social observers, has published an interesting piece on the frightening impact of  “online mobs” and the dangers of digital bullying. Her article discusses online shaming and contrasts it with more ancient forms of social intimidation. In the early days of Twitter, I used to say that...
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PR pros know how to promote a brand. They should also learn how to protect it.

  Most of the marketing or public relations professionals I know have a reasonably firm grasp of branding. They know how to develop a brand identity and promote it through a variety of communications channels, from advertising and traditional media relations to social media. Further, they understand the importance of presenting a brand – and...
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Public relations and the centrality of trust

Public relations practitioners are continually frustrated by common misperceptions of their craft. Among the most common (and venerable) areas of confusion, even among otherwise sophisticated business people, is the equation of “public relations” with “publicity” – i.e., the effort to generate visibility in the news media.  Publicity (or “media relations,” as it is referred to...
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